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EdTech Social Campaign

Times Table Town Case Study

A vibrant social media campaign for a children's maths education app — fun, colourful content designed to engage parents, teachers, and kids from a single Telegram message.

Times Table Town
Educational App
UK
10
Social Posts
6
AI Videos
1
PDF Proposal
<3h
Total Time
3
Audiences Targeted
Before & After

The Transformation

From zero social presence to a multi-audience content strategy

Before ZackBot
  • No social media content strategy for the app
  • Difficulty creating child-friendly video content
  • Single audience approach (parents only)
  • No branded proposal material for stakeholders
After ZackBot
  • Complete content calendar with themed weekly posts
  • 6 fun, colourful AI videos with educational themes
  • Multi-audience: parents, teachers, and kids
  • Branded showcase page with orange theme matching the app
Deliverables

What ZackBot Delivered

Educational content made fun and fast

10
Social Media Posts
6
AI Video Clips
1
Branded Showcase
1
PDF Proposal
1
Content Calendar
View Original Showcase
Extensions Used

The AI Toolkit

Extensions that powered the Times Table Town campaign

VID
Video Generation
Sora 2 AI videos — children learning maths, cartoon-style classroom scenes, and fun multiplication challenge animations.
SOC
Social Campaign
10 posts targeting 3 audiences: parents wanting homework help, teachers seeking classroom tools, and kids who love maths games.
PDF
PDF Proposals
Colourful orange-themed proposal with video thumbnails, audience breakdown, and pricing structure for the app developer.
WEB
Showcase Page
Vibrant orange showcase at /timestabletown-showcase/ matching the app's playful brand identity and target demographic.
IMG
Image Generation
AI-generated illustrations of children learning, colourful maths puzzles, and app screenshot mockups for social posts.
Agent Configuration

Under the Hood

Multi-agent configuration for this campaign

Z
Zack — Primary Worker
Full-stack AI agent
model: claude-sonnet-4-20250514
trigger: "Create social media campaign for Times Table Town maths app"
tools: video_gen, image_gen, social_campaign, pdf_builder, file_write
memory: social-campaigns.md, pdf-templates.md
steps: 11 (research → posts → videos → images → PDF → showcase)
audience_segments: 3 (parents, teachers, kids)
total_tokens: ~78,000

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