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Social Media Campaign

Key for Change Case Study

A full social media campaign — 8 branded posts, 8 AI-generated videos, a PDF proposal, and email outreach — created from a single Telegram message in under 2 hours.

Key for Change
Domestic Abuse Charity
York, UK
8
Social Posts
8
AI Videos
1
PDF Proposal
<2h
Total Time
1
Telegram Message
Before & After

The Transformation

What changed when ZackBot took over the social media campaign creation

Before ZackBot
  • No social media strategy or content calendar
  • Manual content creation — hours per post
  • No video content at all
  • Generic proposals without brand-specific visuals
  • Weeks of back-and-forth with agencies
After ZackBot
  • Complete 4-week content calendar with themed posts
  • 8 branded posts generated in minutes
  • 8 AI-generated video clips matching brand colours
  • Professional PDF proposal with embedded previews
  • From request to delivery in under 2 hours
Deliverables

What ZackBot Delivered

Everything produced autonomously from one Telegram instruction

8
Social Media Posts
8
AI Video Clips
1
Branded Showcase Page
1
PDF Proposal
1
Email to Client
1
Content Calendar
View Original Showcase
Extensions Used

The AI Toolkit

Which ZackBot extensions powered this campaign

VID
Video Generation
Sora 2 via Kie.ai — 8 cinematic video clips generated from text prompts, matching Key for Change's purple brand palette.
SOC
Social Campaign
AI-generated post copy with hashtags, CTAs, and awareness messaging tailored for domestic abuse support outreach.
PDF
PDF Proposals
Branded PDF proposal generated with LaTeX — embedded video thumbnails, content calendar, and pricing breakdown.
@
Email Drafts
Professional email drafted and sent to Keeley with the full showcase link, tracked via Admin UI approval workflow.
WEB
Showcase Page
Standalone branded showcase page deployed at /keyforchange-showcase/ — purple theme matching the charity's identity.
IMG
Image Generation
AI-generated images for social posts using Gemini — awareness campaign visuals with appropriate sensitivity.
Agent Configuration

Under the Hood

How the multi-agent system was configured for this task

Z
Zack — Primary Worker
Full-stack AI agent
model: claude-sonnet-4-20250514
trigger: "Create a full social media campaign proposal for Key for Change"
tools: video_gen, image_gen, pdf_builder, email_draft, file_write
memory: social-campaigns.md, pdf-templates.md
steps: 12 (research → posts → videos → PDF → showcase → email)
human_approval: email_send
total_tokens: ~85,000

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ZackBot creates complete social media campaigns autonomously — from a single message.

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